Embrace wonder, abundance, and playfulness with marketing guru, entrepreneur, and best-selling author, Seth Godin. With his trademark blend of humor and wisdom, Seth argues that to be a true innovator (and to be a Smart Rookie) one must embrace the beginner's mind, venture into the unknown, and dare to ship it when the time is right. He challenges us to imagine a world as carefree and creative as a Pictionary game, where the risk of guessing wrong is eclipsed by the sheer joy of participation and increases our odds of success. Seth shares his ultimate ambition to cultivate an environment where everyone feels empowered to step up to the drawing board, marker in hand, ready to sketch out their wildest ideas without fear of failure.
Highlights:
01:43 The Art of Questioning: A Key to Innovation
06:32 The Power of Beginner's Mind and Changing Your Mind
16:34 The Magic of The Charrette As A Creative Process
32:20 The Power of Service and Learning Through Doing
45:23 Closing Thoughts and Reflections
About Our Guests:
Seth Godin is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow.
His book, This Is Marketing, was an instant bestseller around the world.Recently, he organized the all-volunteer community project,The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already a
Bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo.
His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.
Reference:
Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page.
The Practice: Shipping Creative Work by Seth Godin
The Song of Significance: A New Manifesto For Teams by Seth Godin
The Carbon Almanac by Seth Godin
We want to hear from you!
We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com.
Credits:
Chelsea Carlson, Podcast Art Designer
Ashley Bradford, Theme Music Artist
Sam Nash, Audio Engineer
Gabriela Acosta, Executive Producer
Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.
Please note that our show transcript is AI generated and may not be 100% accurate.
Taking A Leap Into Possibility With Seth Godin